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Scandinavian Business Seating Asia PTE Ltd

36-38B Pagoda Street

059197 Singapore

Telephone+65 6225 6632

Web page

Chief executiveMr. Michael Brisbane - Managing Director
Business enquiriesMr. Henrik Meltesen - Regional Sales Manager
Year established2012
Total employees7
Geogr. business areaAsia Pacific
Area of businessOffice Furniture
Overview of the company

The company was founded in June 2007 and changed its name to Scandinavian Business Seating in autumn 2008. All three of the amalgamated companies were privately owned, strong entrepreneurial companies with long tradition and experience in the development, production and sale of office chairs in Europe. Scandinavian Business Seating owns the Scandinavian brands HÅG, RBM and RH, and has about 470 employees working together to realise the company’s vision: “To make the world a better place to sit!”

The group has its head office in Oslo and production units in Røros, Norway and Nässjö, Sweden. In addition, the group has sales companies in Denmark, Germany, the Netherlands, UK, France, Switzerland, Singapore, China and Australia. In 2013, Scandinavian Business Seating achieved a turnover of around NOK 1 billion.

Scandinavian Business Seating develops and produces Scandinavian designed office chairs for private and public office environments. The company’s value chain encompasses everything from research and development via production to marketing, sales and distribution. The three brands HÅG, RH and RBM, are marketed, sold and distributed through both its own companies and an independent network of dealers.

The company maintains good, close dialogues with professional dealers, interior architects, ergonomic designers and buyers who, together with our own organisation, help to ensure an effective dialogue with and service for our end-users.

Scandinavian Business Seating’s main market is Scandinavia, which accounts for about 60 per cent of its total sales. Sales to other European markets account for around 35 per cent of total sales, with Germany, the Netherlands and the UK constituting the largest markets. Scandinavian Business Seating established a hub in Singapore in 2012 and have built up a KAM function for the project market, sales staff, a showroom and a customer service function.