Din Baker AS, are introducing Norwegian quality bakery products to the Malaysian market, and has opened its first store – the Bakery, at the Curve.
Din Baker Handel Sdn Bhd is a joint venture between Din Baker AS, Norway’s second largest and only nationwide bakery chain in Norway and Norgesmøllene, Norway’s largest mill.
Din Baker AS is a chain of 84 bakeries that are well known for their product quality and constant product development. Din Baker AS delivers premium bakery products for over 2000 grocery stores – every day, hotel chains, the Norwegian Army and to 316 of their own stores. Din Baker Handel Sdn Bhd, sister company of Din Baker AS, is representing concepts that have never been seen in Malaysia. Din Baker AS reported a total turnover of NOK 2 billion, or RM 1.2 billion, in 2004.
Norgesmøllene is the largest mill and supplier to the bakery industry in Norway, covering 60 % of the total market and delivers to 97 % of the Norwegian bakeries. Norgesmøllene has one of the largest industrial bakery chains in Norway.
Din Baker Handel Sdn Bhd has been doing research on the Malaysian market for some time and is according to the feedback, confident that the products will fit the market.